Adding subtitles to your videos can help you reach a larger audience. In fact, 85% of videos on Facebook are watched without sound. This is because many people watch videos while they’re working or multi-tasking, and they don’t have the time or ability to listen to audio. By adding subtitles, you can ensure that everyone who watches your video will be able to understand it. In this blog post, we’ll take a closer look at the benefits of adding subtitles to your videos and how to do it properly.
Reach a Larger Audience
As we mentioned, one of the main benefits of adding subtitles to your videos is that you can reach a larger audience. This is because many people don’t have the time or ability to listen to audio, but they can still read subtitles. This means that you’ll be able to reach people who wouldn’t have been able to get the full experience from your videos otherwise.
Increase Accessibility
Another benefit of adding subtitles is that it makes your videos more accessible to people with hearing impairments. This is important because you want your videos to be accessible to as many people as possible. By adding subtitles, you can make sure that everyone can enjoy your videos, regardless of their hearing ability.
Get Your Message Across
In addition to reaching a larger audience and increasing accessibility, adding subtitles can also help you get your message across more effectively. This is because people can read subtitles at their own pace, which means they can take the time to really understand what you’re saying. This is especially important if your video contains complex information or if you’re speaking quickly.
Things to Keep in Mind When Adding Subtitles to Videos
If you’re going to add subtitles to your videos, there are a few things you should keep in mind to ensure that they’re effective:
- Make sure the text is legible. This is especially important if you’re using a light-colored font on a dark background. You want to make sure that your subtitles are easy to read so that people can understand them.
- Keep the text short. People can only read so much text at once, so you want to make sure that your subtitles are short and to the point. This means avoiding long blocks of text and using concise language.
- Don’t put too much text on the screen. In addition to keeping the text short, you also want to make sure that you don’t put too much text on the screen at once. This can be overwhelming for viewers and make it difficult to read your subtitles.
- Use proper grammar and punctuation. This may seem like a no-brainer, but it’s important to use proper grammar and punctuation in your subtitles. This will make them easier to read and understand.
The Bottom Line
Adding subtitles to your videos can help you reach a larger audience, increase accessibility, and get your message across more effectively. Just be sure to keep the text legible, short, and to the point. With these tips in mind, you can create subtitles that will improve your videos and help you connect with your viewers.
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