Video is a powerful medium that can be used to increase engagement on your blog posts. When done correctly, it can help you connect with your readers and keep them engaged from start to finish. In this post, we will discuss the best ways to use video in your blog posts to achieve maximum engagement. We’ll also provide some tips for creating successful videos yourself. Are you ready to get started? Let’s go!
Step 1: Determine What Kind of Video Would Work Best
The first step is to determine what type of video content will work best for your blog post. There are many different types of videos you can use, so it’s important to choose the one that will fit best with your topic and audience. For example, if you’re writing a blog post about a new product, you might want to use a video tutorial to show your readers how it works. On the other hand, if you’re writing a post about a recent trip you took, you might want to use a video montage to share your experiences. Once you’ve decided on the type of video you want to use, it’s time to move on to step two.
Step 2: Find or Create the Video
Now that you know what kind of video you want to use, it’s time to find or create the video itself. When choosing your video, there are a few things you’ll need to keep in mind:
- Make sure it’s high quality and easy to understand. Your viewers may not stick around to watch a low-quality video that’s difficult to follow.
- Keep the video short and sweet. Nobody wants to watch a long, drawn-out video either. Aim for two minutes or less.
- It should be relevant to your blog. Make sure the video ties in well with the topic of your post.
Step 3: Add the Video to Your Post
Once you have your video, it’s time to add it to your blog post. If you’re using WordPress, there are a few different ways you can do this:
- Upload the video to your WordPress media library and add it to your post using the embed code.
- Use a video hosting service like YouTube or Vimeo and embed the video in your post using their embed code.
- Upload the video to your WordPress media library and add it to your post using a video player plugin.
Once you’ve added the video to your post, it’s time to move on to step four.
Step 4: Optimize Your Video for SEO
Just because you’ve added a video to your post doesn’t mean it will be automatically found by search engines. You’ll need to optimize your video for SEO if you want it to be seen by as many people as possible. Here are a few tips for optimizing your video:
- Choose a catchy, keyword-rich title.
- Create a compelling description.
- Add tags and keywords.
- Use a thumbnail image.
By following these steps, you can be sure that your video will be seen by as many people as possible.
The Bottom Line
Adding video to your blog posts is a great way to increase engagement and keep your readers interested. Just remember to choose the right type of video, find or create a high-quality video, and optimize it for SEO. If you do all of this, you’ll be sure to see an increase in engagement on your blog posts!
Need some great video content for your business blog? Contact BFresh.Media today to see how we can help!
