If you’re like most business owners, you are always looking for ways to improve your bottom line. You may have tried different marketing strategies, or invested in search engine optimization or online advertising. But have you considered an explainer video? Explainer videos are a great way to market your business and increase your conversion rate. In this blog post, we will discuss three reasons why your business needs an explainer video.
1) Communicate Your Message More Effectively
If you have a complex product or service, it can be difficult to explain everything in a 30-second commercial or a print ad. But with an explainer video, you can take the time to really explain what your business does and how it can benefit your customers.
For example, let’s say you have a new app that helps people stay organized. It would be much more effective to show someone how the app works than to try to explain it in a short commercial. This way they can see the app in action and understand how it can help them.
2) Show Off Your Company Culture and Personality
An explainer video is also a great way to show off your company culture and personality. This is important, as potential customers want to do business with companies that they feel like they can trust. And what better way to show off your company culture than by recording your team in action?
If you’re a fun and friendly company, for example, you can use your explainer video to show off your personality. You can do this by using humour, or by showing off your company’s unique quirks. This will give potential customers a feel for what it’s like to do business with you and help them decide if you’re the right company for them.
3) Increase Your Conversion Rate
An explainer video can also help you increase your conversion rate. This is because it allows you to provide potential customers with more information about your product or service. And the more information they have, the more likely they are to make a purchase.
For example, if you have an e-commerce site, you can use an explainer video on your product pages to give potential customers more information about the products they’re interested in. This can help them make a more informed decision about whether or not to make a purchase.
And if you’re selling a service, you can use an explainer video on your sales page to walk potential customers through the process of using your service. This can help ease any concerns they may have and increase the likelihood that they’ll use your service.
The Bottom Line
As you can see, there are many reasons why your business needs an explainer video. They can help you communicate your message more effectively, show off your company culture and personality, and increase your conversion rate. So if you’ve been searching for a way to improve your bottom line, an explainer video may be just what you’ve been looking for!
Want to take your explainer video to the next level? Contact BFresh.Media today to see how we can help!
