There are lots of different kinds of videos out there these days. When it comes to business videos, however, there are two common types: corporate videos and promotional videos. Some people use these terms interchangeably, but they are actually quite unique. In this blog post, we will discuss the differences between corporate videos vs promotional videos and explain why you might choose one over the other. We’ll also provide some tips on creating each type of video for your business.
What Is a Corporate Video?
A corporate video is a type of business video that is typically used to promote a company or brand. These videos can be used internally (for employee training, for example) or externally (for marketing or advertising). Corporate videos are usually more formal and serious in tone than promotional videos.
For example, a corporate video for a new product might include footage of the product being made, interviews with company executives about the product, and customer testimonials. Ultimately, the point of a corporate video is to give viewers an insight into the company and what it does.
What Is a Promotional Video?
Promotional videos, on the other hand, are often used to promote a specific product or service. Like corporate videos, they can be used internally for training purposes or externally as part of your marketing strategy. Promotional videos are usually more light-hearted and fun than corporate videos.
For example, a promotional video for a new software program might include a demo of the program in action, some tips on how to use it, and some fun facts about the program. All-in-all, the purpose of a promotional video is to get people excited about using the product or service.
So, Which One Should You Choose?
Now that you know the difference between corporate videos vs promotional videos, which one should you choose? The answer, of course, depends on your specific needs and goals. If you want to give potential customers an inside look at your company, then a corporate video is probably the way to go. On the other hand, if you want to get people excited about using your product or service, then a promotional video is probably a better choice.
Some Tips on Creating Corporate and Promotional Videos
Creating a corporate video can be a bit tricky. After all, you want to portray your company in the best light possible while still being honest and transparent. Here are a few tips to help you create an effective corporate video:
- Keep it short and sweet. Corporate videos should be no more than a few minutes in length.
- Highlight the company’s strengths. What makes your company unique? Why should people do business with you?
- Be sure to include a call to action. What do you want viewers to do after watching your video?
Creating a promotional video is usually a bit easier than creating a corporate video. This is because the goal is simply to get people excited about using your product or service. Here are a few tips to help you create an effective promotional video:
- Keep it interesting. Promotional videos should be engaging and entertaining.
- Use attractive visuals. People should be drawn to your video from the very first frame.
- Make it easy to understand. Explain what your product or service is and how it can benefit viewers.
- Include a call to action. Just like with corporate videos, you’ll want to include a call to action at the end of your promotional video.
The Bottom Line
When it comes to corporate videos vs promotional videos, there is no right or wrong answer. It all depends on your specific needs and goals. Hopefully, this article has given you a better understanding of the difference between these two types of videos and how to create each one. Happy filming!
Need a hand with your corporate or promotional video? Contact BFresh.Media today to see how we can help!
