Video content is one of the most powerful tools in a marketer’s toolkit. It can be used to engage and entertain customers, build brand awareness, and generate leads and sales. But what do you do when your video content is finished? Just let it sit on your website gathering dust? Of course not! There are many ways to repurpose video content, and in this blog post we will discuss five of them. Let’s get started!
1) Use Video Transcripts to Create Blog Posts or Articles
If you have a video that is doing well, transcribe the audio and use it to create a blog post or article. This is a great way to get more mileage out of your video content and attract new viewers who may not be familiar with your brand.
Now, you may not want to just do it word-for-word – you can add your own commentary, analysis, and insights to the transcription. This will not only make the blog post or article more interesting, but it will also help to position you as an expert in your industry.
2) Create a Video Series from Your Best Performing Videos
Do you have a few videos that are really resonating with your audience? Why not create a video series out of them? This is a great way to keep your audience engaged and coming back for more.
You can release a new video in the series on a regular basis, or you can batch them together and release them all at once. Either way, your audience will appreciate the additional content and you will be able to get more views and leads from your existing video content.
3) Create an eBook or Whitepaper from Your Video Content
If you have a lot of great information in your videos, then you could always compile it into an eBook or whitepaper. This is a great way to repurpose your video content and turn it into a lead generation tool.
People are always looking for new information, and if you can provide it to them in a format that is easy to consume, they will be more likely to opt-in to your email list or download your eBook.
4) Create Social Media Posts from Your Videos
Do you have a few seconds of video footage that is particularly attention-grabbing? You may want to consider turning it into a social media post! This is a great way to promote your videos and drive traffic back to your website.
You can post the clip on Twitter, Facebook, or Instagram along with a link to the full video. Just make sure that you use an engaging headline and caption to get people to click through.
5) Use Video Footage in Your Email Marketing Campaigns
A little video footage could be just what your email marketing campaigns need to stand out from the crowd. If you have videos that show you using your product or service, then you can include a short clip in your email marketing messages.
This is a great way to grab people’s attention and get them to click through to your website. Just make sure that the video is relevant to the rest of the email and that you don’t overdo it.
The Bottom Line
As you can see, there are many ways to repurpose video content. So, next time you create a video, don’t just let it sit on your website – put it to work for you! Implement one or more of the strategies above and you’ll be sure to get more views, leads, and sales.
Need some new videos to repurpose? See how BFresh.Media can help here.
