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Explainer Animations: What You Need to Know

Explainer Animation example including documents and lego characters

Explainer animations help viewers better understand a product or service, while also providing a unique way of engaging with an audience. When done well, explainer animations can be effective tools for marketing and promotion. But what makes a good explainer animation? Let’s take a look at the key elements that make up a successful explainer video.

Explainer Animation Scripting

The first step in creating an effective explainer video is developing your script. A good script should clearly convey the message you want to communicate. It should be concise and easy to understand, while still being informative and engaging. Additionally, it’s important to keep your target audience in mind when crafting your script; this will ensure that your content resonates with them and drives home your main message.

Explainer Animation Visual

Visuals

Visuals are key when it comes to explainer videos; after all, they are called “explainer animations” for a reason! Visuals are the primary way you engage with viewers during an animation, so it’s important that they accurately reflect the message of your video. This means using high-quality visuals that support the story you’re telling. Animation can also help bring concepts to life and make complex topics easier to comprehend.

Voiceovers

Voiceovers are also essential components of explainer animations as they provide context and guidance throughout the video. A voiceover artist can give life to your script by bringing it to life in their own unique way; this helps keep viewers engaged throughout the entire video. Additionally, voiceovers can help guide viewers through each section of animation without having to rely on written text, which can often be distracting or hard to read on small screens like smartphones or tablets.

Getting Started with Your Explainer Animations:

Explainer animations can be powerful tools for marketing products or services if done correctly. Crafting a compelling script is essential in helping viewers understand what you’re trying to communicate in an easily digestible format; visuals should accurately reflect this message while also captivating viewers; finally, voiceovers tie everything together by adding context and guidance throughout the video.

With these elements combined together into one cohesive package, you have all the ingredients necessary for creating effective explainer videos that engage viewers while delivering your message effectively!

For examples of our Explainer Animations, visit our YouTube Playlist here: https://www.youtube.com/playlist?list=PLmoFusElQLUIkD3u0AFnFpry9e4h_aGIq  And then contact us for a quote to get started.

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