How to Make a Customer Testimonial Video that Actually Works
You’ve probably seen a customer testimonial video or two in your lifetime. They’re all over the internet, and for good reason – they work! According to research by Wyzowl, 2/3 customers are more likely to make a purchase after watching a video testimonial. However, you need to know what you’re doing if you want to […]
How Often Should I Update My Headshots?
Your headshots are one of the most important pieces of your personal branding strategy. They are often the first thing people see when they search for you online, so they basically represent you to the world. That’s why it’s so important to keep them up-to-date and looking great! In this blog post, we will discuss […]
Happy Freakin’ Monday Ep 57 – So You Think You Need Social Media Influencers
So you think you need an influencer. Influencers of course are the buzz word of 2019 and it seems like a lot of people think they are the golden ticket of advertising. I’ve heard a lot of big brands and even small businesses talking about social media influencers. They want them, they use them, but […]
Happy Freakin’ Monday Ep 56 – Selling Fools Gold
Here it is, the video you’ve been waiting for. How to GET RICH tomorrow without any effort, investment, or stress. That’s right, it’s time you learn how to make it rain. Oh yeah, and did I mention it’s easy? It’s super easy. Ok sorry for leading you on but I see a lot of these […]
Happy Freakin’ Monday Ep 55 – The Second Rule of Driving A Branded Vehicle
Well this wasn’t originally my topic for the week BUT, sometimes things don’t go exactly to plan. So I’m putting work on hold and looking after my son this morning but thought why not get a car wash! I mean it’s spring and we have had a brutal winter so I am in desperate need […]
Happy Freakin’ Monday Ep 54 – The Cardinal Rule of Driving A Branded Vehicle
Branded Vehicles are amazing. It’s like driving a billboard, everywhere you go, promoting your business. I own one, and I recommend this type of brand advertising to almost everyone. If you own your own business, you just can’t beat the level of professionalism and exposure that a branded vehicle offers. Even an actual billboard will […]
Happy Freakin’ Monday Ep 53 – Digital Main Street – Grants for Ontario Businesses
If you own and operate a business in any “Downtown” area of any city or town in Ontario, then you might qualify for this digital marketing grant called Digital Main Street. It is funded by the Province of Ontario in partnership with the Ontario BIA Association. It is pretty awesome because they are giving away […]
Happy Freakin’ Monday Ep 52 – 1 Video Every Monday For A Year – 5 Lessons Learned
Welcome to episode 52 of Happy Freakin’ Monday which means that I’ve been creating and posting a video per week for one full year. Ok, so not every video was specifically about marketing and there were 2, or 3 at most, that were just to say “hey not doing a real video this week…” but […]
Happy Freakin’ Monday Ep 51 – Ads from Nike & Tim Hortons You Need To Watch
Today I was just going to talk about Tim Horton’s recent “Legends of Roll Up” series as part of the “Roll Up The Rim To Win” Campaign but Nike dropped another new “Dream Crazy” ad, last night during the 2019 Oscars, and damn, it’s another one worth talking about. I mean, I don’t know that […]
Happy Freakin’ Monday Ep 35 – Generating Buzz Pt2
Last week I dressed up as a really lame bee for halloween to talk about generating buzz with your marketing. I shared 2 ways to appeal to your audience in a way that will get people talking about your brand and you can find that post here: How To Generate Buzz Pt 1. This week I […]