In search engine optimization, one major key player is video content. Online content that contains video tends to gain more visibility than those that do not. In fact, two-thirds of all Google searches return video content as a result.
Videos attract visitors to a site in ways that ordinary words cannot. As a result, video content can improve the ranking of your website.
If your business does not have any video content, you may want to reconsider this! Apart from the well-known reasons for generating more interest from customers, it also helps your business website gain greater visibility among new and returning customers.
Search engine optimization is a strategic step taken to grow the visibility of your business on search engine results pages, such as Google. Your website will rank higher in searches if your SEO produces positive results, meaning more people will see your page when they search for something relevant to what you do. Without SEO, your business may be lost in the crowd and fall flat.
Here are a few reasons how videos can improve your website’s ranking and get your content out there for the masses.
Search Engines (Google) have a lot of bias for videos
Although it cannot be officially confirmed, Google is rumored to prioritize search results with video content compared to those results without video; A simple search would confirm that suspicion. When content contains a video, Google prioritizes it above similar content that has no video.
If you have a website, take a look at your content that contains videos; you’ll notice that posts that contain videos are viewed more than those that don’t have these assets. With this, creatively including videos in your content can boost your online marketing and be more visible when visitors search for related content.
Videos keep people on a site for longer
Videos, more than any content, keep people on a site for longer periods of time. The longer people stay on a site, the better it ranks on search engines. As a result, videos are like bait that attracts massive traffic, which is the main ingredient for excellent visibility.
Videos attract huge visitors
Videos attract visitors. When search engines find more visitors on a site, it automatically begins to rank better. When people watch a video on your site, they are also likely to share the content, attracting more visitors. The more people visit your site, the more ranking your site gets.
Videos sell products better
More consumers will typically consider a product after watching a video about it. An excellent online marketing strategy is to create videos about the products, including links on how to purchase, use, or reviews on product. More traffic means more sales and can help in improving the ranking of your site ultimately making it more visible to people on the internet.
Producing excellent video content is a strategic move for you and your business that will help in ranking your website better online. Having a video strategy is an essential step in improving search engine optimization and hopefully in return make more sales for your business. When people watch and enjoy your videos, they are likely to link them to other content. The more people backlink to your content, the more search engines take your site seriously.
