Video is becoming an increasingly important part of online marketing. In order to get the most out of your videos, you need to make sure that you are using effective thumbnails. In fact, they may be even more important than you think, as 90% of the top videos on YouTube use custom thumbnails.
For those who are unaware, a thumbnail is simply a small image that is used to represent your video in search results and on social media. If you want people to click on your video, you need to make sure that your thumbnail is eye-catching and inspiring so it stands out from the crowd. In this blog post, we will discuss some tips for creating thumbnails that will help you inspire clicks!
Keep it Simple
One of the most important things to remember when creating a thumbnail is to keep it simple. You want your image to be easy to understand at a glance, so avoid using complex designs or too much text. Remember, you only have a few seconds to capture someone’s attention, so make sure that your thumbnail is eye-catching and to the point.
When it comes to designing your thumbnail, you should always keep the rule of thirds in mind. Imagine your image is divided into 9 equal parts, with 2 horizontal and 2 vertical lines. Your goal is to place your most important elements either along these lines or at their intersections. This is one of the best ways to simply yet effectively arrange your content.
Feature Faces and Emotions
Another important tip is to focus on faces and emotions in your thumbnail image. This is because people are naturally drawn to faces, so featuring a face in your thumbnail will help it stand out. Furthermore, emotions can also be quite effective at grabbing attention. If you can capture a genuine emotion in your thumbnail, people may be more intrigued by its content.
To get a great image of someone’s face, you should make sure to take plenty of still photos during filming. This way, you will have a variety of images to choose from when it comes time to create your thumbnail. Try to capture the emotions that best represent your video to give potential viewers a preview of what they can expect. For example, if it’s a funny video, then an image of someone laughing may be appropriate.
Stay Away from Clickbait
It may seem counterintuitive if you’re after clicks, but do your best to stay away from clickbait thumbnails. A clickbait thumbnail is an image that tricks people into clicking on a video by using false or misleading information. For example, a thumbnail may feature a close-up of someone’s face with the title “You won’t believe what she does next!” in all caps. However, when people click on the video, they find that it has little to do with what was promised in the thumbnail. This can lead to some unhappy visitors who may be less likely to click on your content again in the future.
Of course, it’s fine if there is actually something really shocking or dramatic in your video. Your thumbnail and title can be a great way to generate excitement amongst potential viewers, but you need to be honest about its content.
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