If you’re not using explainer videos on your website, then you’re missing out on what is currently one of the biggest trends in online marketing. For the unfamiliar, an explainer video is essentially a short video that highlights a business and their products and/or services. They can be a great way to tell your audience what you’re all about, and they’re becoming increasingly popular among users to boot. Let’s take a closer look at why explainer videos are trending these days below.
Quick and Concise
For one, they’re incredibly effective at getting your message across quickly and concisely. In the age of the Internet, people are used to getting information in short, bite-sized pieces, and an explainer video is the perfect way to do just that. In just a minute or two, you can give your audience a comprehensive overview of what your business is all about, without overwhelming them with too much information. Once they understand your business, they’ll be more likely to trust you (no one wants to give their money to a shady, unknown company!), which can help you convert those visitors into paying customers.
Boost Your SEO
Explainer videos can be great for your website’s search engine optimization (SEO). In a nutshell, SEO is the process of optimizing your website to rank higher on search engine results pages. The higher you rank, the more likely people will see and click on your website when they’re searching for a relevant term.
By providing the right kind of engaging, informative content on your website, you can improve your chances of ranking higher on search engine results pages (SERPs), which can lead to more organic traffic and ultimately, more customers. And since explainer videos are such a popular form of content these days, they can therefore be a great way to improve your website’s SEO.
More Engaging than Text
It may not come as a surprise that explainer videos are simply more engaging than traditional text-based content. These days, people seem to be more willing to watch a short video than they are to read a long blog post, which makes explainer videos an excellent way to capture your audience’s attention. The explosion of sites like TikTok within the last few years shows that there’s quite the demand for short-form videos!
Great for Sharing
It seems like everyone is on social media these days, and explainer videos can do quite well on these platforms. That’s because they’re easy to share and can be very engaging, which is the perfect recipe for social media success.
If you include an explainer video on your website, there’s a good chance it will get shared on social media platforms like Facebook, Twitter, and Instagram. And the more people that see and share your video, the more exposure your business will get. Not to mention, if you create a really great explainer video, it could even go viral, which would be a huge win for your business.
There you have it! These are just a few of the reasons why explainer videos are trending these days. If you’re not using them on your website yet, now is the time to start. Trust us, you won’t regret it!
Need some help making explainer videos? Contact BFresh.Media today to discuss your needs!
