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The Benefits of High Quality Video Production

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If you’re looking to increase the success of your company, investing in higher quality video production is a great place to start. Not only can it help to enhance your overall brand image, but also provide a number of tangible benefits that make it worth the investment. Here are some of the ways that higher […]

How to Make a Customer Testimonial Video that Actually Works

A video production set - A woman stands in front of a white background while surrounded by cameras and lights to film a commercial video.

You’ve probably seen a customer testimonial video or two in your lifetime. They’re all over the internet, and for good reason – they work! According to research by Wyzowl, 2/3 customers are more likely to make a purchase after watching a video testimonial. However, you need to know what you’re doing if you want to […]

3 Reasons Why Your Business Needs an Explainer Video

A woman shoots a video about her baking creations while standing in front of a ring light and camera.

If you’re like most business owners, you are always looking for ways to improve your bottom line. You may have tried different marketing strategies, or invested in search engine optimization or online advertising. But have you considered an explainer video? Explainer videos are a great way to market your business and increase your conversion rate. […]

How to Use Video in Blog Posts to Increase Engagement

Top down view of a laptop showing three people touching the computer, increasing engagement.

Video is a powerful medium that can be used to increase engagement on your blog posts. When done correctly, it can help you connect with your readers and keep them engaged from start to finish. In this post, we will discuss the best ways to use video in your blog posts to achieve maximum engagement. […]

Should I Use Video for My Next Business Report?

There is no doubt that video has become an increasingly important marketing tool over the years. Think about it: doesn’t it seem like you’re constantly closing or scrolling through video ads on some of your favourite platforms and websites these days? If this hasn’t been your experience so far, then you may want to prepare […]

How to Create Videos that Evoke Emotion in Your Customer

Video has become a powerful tool for businesses throughout the years. In fact, one survey found that while only 33% of marketers felt that videos gave them a positive ROI in 2015, a staggering 87% feel this way in 2022. This means that a lot of brands must be putting out more videos than they […]

How to Storyboard Your Next Video

videos objective feature image showing a rigged up cinema camera.

The storyboard is a storyteller’s best friend. It helps them to visualize their story and plan out the details before they start filming. If you’re planning on making your own video, then it can be helpful to use storyboards as well. In this blog post, we will discuss how to create a storyboard for your […]

Happy Freakin’ Monday Ep 59 – Goodbye Google+ RIP

This is not breaking news by any means. I believe Google announced back in December that Google+, their attempt at taking on Facebook, had failed and was shutting down. Unlike other forgotten platforms of yesteryear such as myspace, Google was not going to even pretend that it was still successful. They, like most of us, […]

Happy Freakin’ Monday Ep 58 – Content Worth Sharing

Content worth sharing

Last week I asked the question Do you need influencers? This week I want to share some ways to empower your existing audience to be more influential by creating content worth sharing and I’m going to give you some examples. Not everyone needs or can benefit from influencer marketing but I want to show some […]

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