You’ve probably seen a customer testimonial video or two in your lifetime. They’re all over the internet, and for good reason – they work! According to research by Wyzowl, 2/3 customers are more likely to make a purchase after watching a video testimonial. However, you need to know what you’re doing if you want to see these kinds of results.
So, in this blog post, we’ll go over how to make customer testimonial videos that actually work. Let’s get started!
Step 1: Find the Right Customer
Your customer testimonial video needs to feature someone that your target audience can relate to, so you don’t want to use just anyone. For example, if you’re selling a product or service to millennials, find a millennial customer to feature in your video.
And make sure that you get permission from the customer and have them sign a release form before filming – you don’t want to run into any legal trouble down the road!
Step 2: Craft the Interview Questions
The next step is to craft the right interview questions. These need to be relevant and engaging so that your customer has something interesting to talk about. You should also ask questions that will help you to get the customer testimonial that you need.
For example, if your product or service addressed one of the customer’s biggest pain points, you should ask them about that. This will help your viewers understand how your product or service helped them and make their testimonial more effective.
Step 3: Film the Video
Once you have the questions figured out, it’s time to start filming. Make sure that you use a tripod and have plenty of light so that the video looks professional. You should also make sure that you use a high-quality microphone to capture the customer’s voice clearly.
With a professional look and sound, people will be more likely to take your video testimonial seriously. You may even want to go the extra mile and hire a professional video production company to help you out.
Step 4: Edit the Video
Once you’ve filmed the video, it’s time to edit it down into a usable form. You’ll want to remove any mistakes or flubs, and you’ll also want to add titles, transitions, and music if needed. Not too much, though – the main focus should be on the customer’s story.
Step 5: Promote the Video
Finally, once you’ve finished editing, it’s time to upload your video and start sharing it with your target audience. You can share it on social media, embed it on your website, or even send it directly to potential customers – the possibilities are endless!
The Bottom Line
Creating an effective customer testimonial video can be a great way to show potential customers how your product or service helped someone just like them. Just make sure to find the right customer, craft the right questions, film and edit the video properly, and then promote it in the right places. That way, you’ll be sure to get the most out of your customer testimonial video!
Need a hand creating the perfect customer testimonial video? We’d be happy to help! Click here to get in touch with a member of the BFresh.Media team today.
