Why You Should Always Ask for a Testimonial from a Client
Sharing customer testimonials is one of the most effective ways of converting visitors into clients and building your business. In fact, a 2020 survey revealed that a whopping 94% of people are more likely to engage with a company after reading positive reviews, so if you aren’t currently asking your clients for testimonials, you may […]
What is a Video Marketing Discovery Call ?
In the dynamic world of digital marketing, businesses are constantly seeking innovative ways to captivate their audience and stand out from the crowd. One powerful tool in achieving this is a compelling marketing video, but how does the magic begin? Enter the video marketing ‘Discovery Call’ – a pivotal step in the collaborative journey between […]
Turning Regular Videos into a Robust Content Strategy
(How committing to regular monthly or quarterly videos can provide a great deal of content for all your marketing channels) Content marketing is one of the most effective means of reaching potential and regular customers. One of the most important content marketing strategies to consider is videos. Only about 13% of online marketers don’t include […]
Web Video: As Crucial As The Website
A new user just landed on your website homepage. Scratch that, a POTENTIAL CLIENT has just landed on your website homepage. Timing is critical, you have about 5 seconds to capture their attention, once you have their attention you need to hold onto it as long as possible. Best case scenario, “as long as possible” […]
Why I’m Installing Theater Seats In The Studio
I’ve always been service oriented. To me it is important to make sure clients and customers are comfortable and well looked after. I feel like there are very few jobs and professions where this should not or does not apply. Maybe that’s my nature but I believe that this approach has helped me succeed not […]
How To Add Captions To Facebook Videos
I have already explained in another blog post why captions are important and a must have for facebook videos. You can find that post here. I should also add that this guide is for business pages. Now that that’s out of the way, let’s get started with this quick how to. 1. First thing’s first, […]
I have a new marketing video… Now what?
*UPDATED FOR 2019* OK, you’re on the right track, you have invested in video advertising. Your shiny new video is engaging, it’s entertaining, it’s informative, It’s perfect!… but now what? Unfortunately all of those things don’t mean that people are going to watch it. In order to get the most out of your investment there […]
Newfoundland (in ten days): A Viral Success
Had I known the video I cut of our vacation across Newfoundland would be seen by so many people, I may have left out the part about making Mr. Noodles, using the hotel coffee maker, without a shirt on… Aside from that slightly revealing scene, I think many fellow travelers and Newfoundland natives connected with […]
3 Reasons Your Business Needs Video Testimonials
Being a video production company with roots in direct response television, we understand the value of good video testimonials. This is a powerful marketing tool and there are so many reasons why you see all manner of “real people” on late night infomercials or early Sunday paid programming, telling you how great the product or […]
What is Direct Response Advertising?
Direct response advertising is very popular among retailers and not for profits because when done properly, it is a highly effective form of advertising. In my experience, most small businesses use this form of advertising without even knowing it. So what is DR? well let’s break it down. The term “direct” refers to the targeting […]
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